When you shop at The 99 Cent Store now, you'll notice the items ringing up at $1.00 It seems they've changed their prices from 99 cents to 99.9 cents. Or 99.99. Or 99.999. I'm not sure. At first I thought that was pretty clever. I mean, with prices going up, what's a simple 99 cent store to do? Some of the volume items changed. Six soft drinks used to be 99 cents and then it was four for 79 cents. I guess that wasn't enough so they did the whole .9999999999 thing.
As I thought about it, I liked it less and less. It kind of makes me angry in fact. It's deceitful and shouldn't even be legal. The shelves say 99 cents. Not 99.999999cents. Could this practice spread? The prices posted would be the price posted OR the price posted plus.9999999999999999. It's similiar to gas stations but with gas stations it says it right up there 9/10.
Okay I know it's only a penny, but there is a principle here and I shop at that store fairly often and all those pennies will add up. I'd be really curious how much more The 99 Cent Stores makes with their ill-gotten gains.